Keyword intelligence
We research how shoppers describe, compare, and look for your product—then turn thousands of possible phrases into clear priorities for SEO, creative, and paid search.
The usual deliverable
Tool exports are good at finding phrases. They are less useful at deciding whether a phrase is truly relevant, what the shopper wants, where it belongs, or whether pursuing it makes commercial sense.
Our approach
We combine multiple data sources, remove noise, group queries by intent, and apply human product judgment. The result is a working plan with clear roles, placements, and priorities.
Where the intelligence comes from
Available inputs vary by marketplace, account, and product history. We document the sources used so modeled data is not confused with first-party performance.
Reverse-ASIN and listing analysis reveal the language established products cover, where they compete, and where the category looks crowded.
Reviews, questions, use cases, product terminology, and search suggestions expose how buyers describe the need in their own words.
When shared, search-term, advertising, and brand data help separate queries that merely look promising from those already driving engagement or orders.
Our research method
Each pass reduces noise and adds context. We keep the underlying data visible, but make the recommended action easy to find.
We document product type, features, benefits, audiences, use cases, limitations, marketplace, and close substitutes.
We collect seed terms, competitor coverage, search variations, long-tail phrases, and any account-level query evidence available.
Duplicates and false matches are removed. Remaining terms are grouped by meaning, intent, funnel role, and product relevance.
We weigh relevance, observed demand, competitive context, current position, and conversion evidence before assigning an action.
The keyword architecture
This is the signature section of the deliverable: a shared language system that keeps copy, imagery, SEO, and advertising pointed at the same customer intent.
| Keyword role | What it tells us | Typical action |
|---|---|---|
| Primary product terms | The clearest description of what the item is | Title, core copy, baseline tracking |
| Feature and attribute terms | The specifications or qualities shoppers care about | Bullets, gallery proof, backend coverage |
| Use-case and audience terms | The situation, person, or problem behind the search | Images, bullets, PPC tests, content angles |
| Comparison and alternative terms | How shoppers frame the choice set | Gap analysis, positioning, selective testing |
| Low-fit or misleading terms | Traffic the product cannot satisfy well | Exclude, monitor, or consider as negatives |
Placements are recommendations, not a promise that every term should appear in every field. Readability and accurate relevance remain the final filters.
What you receive
Common questions
Scope can cover one ASIN, a closely related variation family, a launch, or a portfolio-level landscape.
Research is marketplace-specific because demand, wording, and competition vary by country. Share the target marketplace and product so we can confirm data coverage and whether native-language support is required.
Yes. For launches, we lean more heavily on the product brief, category, competitors, customer language, and third-party market data because the ASIN has no performance history.
The keyword map includes placement direction. Full title, bullet, description, image, or A+ Content creation belongs in the Listing & Image Optimization scope.
Yes. We flag terms and clusters for discovery, validation, exact targeting, or negative-keyword review. Campaign build and management are separate unless included in your proposal.
No. Volume without relevance can bring expensive, low-converting traffic. We prioritize a combination of fit, intent, evidence, competitive context, and realistic business value.
Service pricing
Research scope depends on your catalog, marketplaces, competitors, and the depth of the keyword map you need.
Share your product and goals. We’ll confirm deliverables, timing, and the price before your project begins. There is no payment when you submit the brief.
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