Search volume is not a strategy.

A practical way to prioritize Amazon keywords by relevance, intent, evidence, and realistic commercial value.

Start with product truth

The largest phrase is not automatically the best opportunity. Define what the product is, who it serves, and which needs it can credibly satisfy.

Group by shopper intent

Separate product-defining, feature, use-case, audience, comparison, and low-fit terms. Each cluster should have a clear role.

Add account evidence

When available, use search-term and advertising performance to distinguish attractive estimates from demonstrated customer behavior.

Assign a practical action

Every priority term should point to a placement, test, measurement, or deliberate exclusion—not simply a rank goal.